Authentic Mexican Beer Brings ‘’Espiritu Libre’’ to South Africa

The truly authentic Mexican beer, Sol, has now landed in South Africa. Just in time for summer, this global beer brand brings with it an adventurous, inspired spirit of freedom – “Espiritu Libre” – reflected in every aspect, from its signature glass bottle to rising sun iconography.

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Born in the El Salto del Agua brewery near Mexico City in 1899, this refreshing, light, golden beer was the work of a maverick German brewer who took inspiration from a ray of sunlight shining through a hole in the brewery’s roof – hence the name Sol, the Spanish word for “sun”. It has since soared to international fame, keeping its unique character intact along the way.

“The increasing popularity of Mexican beer presented a great opportunity for us to introduce Sol into the country,” says Marcel Swain, Marketing Manager for New Brands at Heineken® South Africa. “Following a strong international growth of 309% year on year, Mexican beers are seeing a similar trend in South Africa with a 90%* increase over the same period. Bringing Sol, the authentic Mexican beer, to local soil just made sense!”

Sol is brewed with the supervision of Cerveceria Cuautemoc Moctezuma with passion and soul for a refreshing taste and bright colour – all in all, the perfect accompaniment for a summer’s day.

“Free-spirited and adventurous, Sol is sure to make an impression with those looking for a little bit more. From the Sol wordmark telling the story of handcrafted passion, to the sun emblazoned logo and distressed bottle edges, it just stands out from the rest,” Swain adds.

As a brand, Sol offers a refreshing outlook on life – the freedom to choose and celebrate every day without pretence or compromise. Energised by the sun, the iconic, transparent bottle is filled with the charm of Latin imperfection with the Sol stamp glowing confidently at its heart, captured inside and outside the bottle.

Swain concludes: “Backed by over a century’s worth of beer brewing prowess and an unpretentious character, Sol has made its name known across the globe and we are confident that it will appeal to South African consumers too.”

Sol is available at leading retailers nationwide. Recommended Retail Prices: R79,95 for a 6 pack and R289,95 for a 24-bottle case.

For more information, visit http://www.theheinekencompany.com

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