Growing up I wanted to become everything I knew about and in my mind, I could juggle them all. It was great being a child, the great part is that I had my parents support, love and help through my little “super hero” phase.

mHmmm let the children flourish

In recent visits to schools across the country, Vuyokazi Xapa, of Breakfasts For Better Days™, was shocked to realise just how many learners are struggling to dream about possibilities for their future.

Although its breakfast scheme ensures children across the country are fueled and ready to learn, Kellogg’s has also identified the desperate need to engage learners into thinking positively about their futures. In an effort to motivate them, Kellogg’s Breakfasts For Better Days™ team has been visiting its beneficiary schools with messages of hope and encouragement.

For learners who struggle to think past their boundaries, Vuyokazi and her team are aiming to encourage children to dream without limits. If you are looking for some top tips on where to start, Vuyokazi recommends parents and teachers to use the following key messages when motivating our future leaders.

  • Encourage their dreams

We must encourage our children to envisage their dreams – often – and to write down their thoughts, goals, and wishes.  These notes may not even make complete sense on the surface, but merely encouraging our children to actively nourish these thoughts will plant a seed of possibility.  It is important your child knows that no dream is too big and they are not held back by the constraints of society. We must create a new empowering belief system that will harness their thoughts and develop them into real, personal goals.

  • Act like a village

It is important to encourage children to think like entrepreneurs. This is facilitated through successful visualization – imagining their goals as though they were happening to them right now. We need to act as a village to raise our children and mentally shift them from benefiting from the system to owning the economic system. This can be started by ensuring healthy development, both physically and emotionally, creating a nation of future leaders.  Healthy development, both physical and emotional, is an investment in South Africa’s future workforce, the capacity for the country to thrive economically and to create a society of thinkers and entrepreneurs.

  • Share their moments

Laugh with them, cry with them, tell them your deepest fears and your biggest goals. It is important our children see that with the right amount of support and will, they can achieve anything they want to in life. It isn’t about spending the most money; it’s about investing the most time you possibly can in your child’s development stages and sharing each moment of fear and excitement with them.

  • Fuel their bodies

Almost one in five children goes to school without breakfast in South Africa,meaning that almost one in five children are not given the opportunity to perform to the best of their ability. A lack of breakfast can result in a deficiency in thiamine (vitamin B1), which causes a reduction in mental performance and results in aggressive behaviour, irritability and personality changes.  By providing your child with breakfast that contains high fibre carbohydrates and protein, you can ensure that they have sustained energy to make the most of their day

  • Fuel their minds

A balanced breakfast results in a noticeable difference in attendance, behaviour and academic results, and it also plays a role in mental alertness and agility. Many children still continue to struggle with translating their dreams and need to be encouraged to dream beyond the walls of the classroom.  Even as academic performance improves we must work together to ensure that children are given all the tools they need to live in a world full of hope, where they can be themselves for as long as possible, while at the same time allowing them to explore the world of possibilities out there waiting for them.

a little girl plays superhero

About Kellogg’s Breakfasts for Better Days

Since it began in 2014, the Kellogg’s initiative has served more than 13 million breakfasts to learners every school day at 43 schools across Gauteng, Kwa-Zulu Natal, the Eastern and Western Cape provinces. To learn more about Kellogg, visit the website:, Facebook: or follow us on Twitter @KelloggsZA.


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